A pop up card encourages customers to explore the product 

A thank you pop up card or a birthday pop up card with the contents inside is a floating paper model of a new product about to be released to the market. This will deepen the image of the brand with the customer to make an impression and encourage the customer to share the pop up card with their loved ones. 

Introducing by a pop up card

Introducing and promoting through the pop up card is a unique, elegant, delicate, and very ingenious approach. You will make your customers feel that they always get many benefits when using products or services from your brand.

pop up card

How to make an introduction pop up card

An introduction pop up card

Information and photos of your company will be included in the red box of this pop up card. The steps to prepare and make pop up cards are as follows: 

Step 1: Prepare a piece of dark paper and fold it in half as shown below.

Step 2: Cut 3 squares of white paper with sides 11×11 cm

Step 3: Apply double-sided tape on the four sides of the square (all 3 squares) as shown below.

Apply 2 squares on the 2 inside of the pop up card. The other square is stuck on the front of the card. 

Step 4: Prepare a rectangular paper sized like the image below. 

Use a ruler to line the distance as shown below. 

Cut off the slash as shown in the picture below. 

Step 5: Fold the paper in the crevices as follows: 

Fold the paper in a crease pattern. Continue to fold the two edges of the paper as shown below.

 Apply the double-sided tape to the two folds on the sides of the paper. Be careful to stick the tape in opposite directions.

Step 6: Prepare a piece of dark rectangular paper with sides 10×5 cm. Fold the paper in half to make a square. Then paste the shape folded in step 5 onto this square using the following instructions.

 Cut a square segment of the double-sided tape, then cut it back into a triangle and glue the opposite triangle parts in the fold in step 5.

Step 7: Take the cover of the pop up card that we did in step 1 with a line in the middle and get the midpoint of that segment. 

Place the sharp corner of the shape we arranged in step 5 to the midpoint and remove the patch of the double-sided tape. 

So we’ve basically completed a pop up card, the next part is sticking double-sided tape on the floating square we made and pasting the image or information that you want to convey to the recipient. 

Promoting by a pop up card

pop up card

The strategy of promoting products and brands through images that are simulated on the pop up card to send to customers is a smart choice in the modern marketing era.

Through the event invitation letter, you can use a pop up card to stimulate your product or service in small size. This will make customers feel interesting and impressed with your interest in them.

Hope the article gives you a good idea of the business. 

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